Wheels Insurance & Lake Agency, Inc.

Wheels insurance was developed by Lake Agency to serve the property and casualty insurance needs of franchised vehicle dealers throughout the Midwest.  We offer programs for Auto, Motorcycle, RV and Truck dealers.  Our program’s coverage and services are provided in partnership with local independent agents who have knowledge and experience with this niche market.  Our company partners are all “A” rated by A.M. Best.

Committed to the Dealership Marketplace

Since 1978 Lake Agency has specialized in providing superior coverage and service to the dealership marketplace.  Many companies have abandoned dealership business as a result of changing market conditions, but Lake Agency remains committed to helping dealers control their exposures to loss and their insurance costs.

Providing Specialized Underwriting Expertise

Lake Agency is staffed by experienced underwriters, agents and account managers who specialize in the dealership industry.  Our close scrutiny of applicants insures that only those dealerships who have demonstrated a commitment to loss control are allowed in the program.  Dealers with favorable loss experience receive preferred pricing consideration.

Customer Service

Every dealership is assigned a specific agent and account manager who becomes their service team.  You will always speak with the same agent or account manager when you call us for information or assistance.